April 2011
Beginner
256 pages
5h 40m
English
Content preview from 100 Things: Every Designer Needs to Know About PeopleBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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72. Seven Basic Emotions are Universal
Considering how important emotions are in our everyday life, there’s not as much research on them as you might think. Scientists studying emotions distinguish them from moods and attitudes:
• Emotions have physiological correlates, are expressed physically (through gestures, facial expressions, and so on), result from a specific event, and often lead to an action.
• Moods last longer than emotions, perhaps a day or two. They may not be expressed physically, and may not come from a specific event.
• Attitudes have a more cognitive, conscious brain component.
• Joseph LeDoux (2000) has shown that certain parts of the brain activate when people are feeling certain emotions.
Facial Expressions are Universal; ...
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