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100 Things: Every Designer Needs to Know About People
book

100 Things: Every Designer Needs to Know About People

by Ph.D. Susan Weinschenk,
April 2011
Beginner
256 pages
5h 40m
English
New Riders
Content preview from 100 Things: Every Designer Needs to Know About People

56. People’s Ability to Delay Gratification (or Not) Starts Young

You want to buy that Kindle, but you’re thinking maybe you should wait a while. Maybe you should see if the price comes down later this year, or maybe you should pay down your credit card debt before you spend money on a new gadget for yourself. Do you wait or not?

Whether you’re the type of person who can delay gratification or not, chances are high that you’ve been this way (a delayer or not a delayer) since you were a young child.

Starting in the late 1960s and early 1970s, Walter Mischel conducted a series of studies on delayed gratification. Years later he followed up with the original people in his study. He found that when the people in the study who were able to delay gratification ...

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Publisher Resources

ISBN: 9780132658638Purchase book