April 2011
Beginner
256 pages
5h 40m
English
Content preview from 100 Things: Every Designer Needs to Know About PeopleBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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39. Culture Affects How People Think
Take a look at Figure 39.1. What do you notice more: the cows or the backgrounds?
Figure 39.1. Picture used in Hannah Chua (2005) research
The way you answer might depend on where you grew up—the West (U.S., U.K., Europe) or East Asia. In his book, The Geography of Thought, Richard Nisbett discusses research that shows that how we think is influenced and shaped by culture.
East = Relationships; West = Individualistic
If you show people from the West a picture, they focus on a main or dominant foreground object, while people from East Asia pay more attention to context and background. East Asian people who grow ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.