April 2011
Beginner
256 pages
5h 40m
English
Content preview from 100 Things: Every Designer Needs to Know About PeopleBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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53. Unpredictability Keeps People Searching
Dopamine is also stimulated by unpredictability. When something happens that is not exactly predictable, it stimulates the dopamine system. Think about electronic devices. E-mails and tweets and texts show up, but you don’t know exactly when they will arrive, or who they will be from. It’s unpredictable. This is exactly what stimulates the dopamine system. It’s the same system at work for gambling and slot machines. Basically e-mail, Twitter, and most social media run on the variable ratio schedule discussed earlier in this chapter. That makes it likely that people will engage in the behavior again and again.
The Pavlovian Reflex
The dopamine system is especially sensitive to cues that a reward is coming. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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