April 2011
Beginner
256 pages
5h 40m
English
Content preview from 100 Things: Every Designer Needs to Know About PeopleBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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93. People Think Choice Equals Control
In The Art of Choosing (2010), Sheena Iyengar describes an experiment with rats. The rats were given a choice of a direct path to food, or a path that had branches and therefore required choices to be made. Both paths resulted in access to the same food in the same amounts. If all the rats wanted was food, then they should take the short, direct path. But the rats continuously preferred the path with branches.
In experiments with monkeys and pigeons, the animals learn to press buttons to get food. If given a choice between one button and multiple buttons, both monkeys and pigeons prefer multiple buttons.
In similar research with humans, people were given chips to use at a casino. They could use the chips ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.