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100 Things: Every Designer Needs to Know About People
book

100 Things: Every Designer Needs to Know About People

by Ph.D. Susan Weinschenk,
April 2011
Beginner
256 pages
5h 40m
English
New Riders
Content preview from 100 Things: Every Designer Needs to Know About People

50. People are More Motivated as they Get Closer to a Goal

You’re given a frequent buyer card for your local coffee shop. Each time you buy a cup of coffee you get a stamp on your card. When the card is filled, you get a free cup of coffee. Here are two different scenarios:

Card A: The card has 10 boxes for the stamps, and when you get the card, all the boxes are blank.

Card B: The card has 12 boxes for the stamps, and when you get the card the first two boxes are already stamped.

Question: How long will it take you to get the card filled up? Will it take longer or shorter for scenario A versus scenario B? After all, you have to buy 10 cups of coffee in both scenarios in order to get the free coffee. So does it make a difference which card ...

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Publisher Resources

ISBN: 9780132658638Purchase book