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A Designer’s Research Manual
Job no: 8041CTP Title: RP_Designer Research Manual Client: PRO-VISION PTE
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175 Size: 171.45(w)254(h)mm Co: MAC J M12 INDESIGN CS
Dept: DTP D/O: 16.05.06(Job no: 000000 D/O:00.00.06 Co: CM0)
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TEXT
Job no: 80
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175
Dept: DTP
WHAT IS RESEARCH-DRIVEN GRAPHIC DESIGN?
Businesses recognize now
more than ever how important
design is to fi nancial success.
However, clients are often
looking for assurances that
their communication dollars will
be spent wisely. This chapter
explores the concept of research-
driven design, how it has been
used in the past, and what tools
today’s designers are using to
inform and ens