A Designer's Research Manual

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Chapter Four: Case Studies

PROJECT:

Vitacress Salads Packaging Design

CLIENT:

Vitacress

INTENDED AUDIENCE:

consumers of salad greens

in Portugal

CREDITS:

Design Firm: Financial Designs;

designer, Ludwig Haskins

DESIGN IS EVERYTHING

When Vitacress Salads, a British supplier of salad and specialty vegetables,

launched a line of washed, bagged baby leaf lettuce in the new market of Portugal,

it faced numerous challenges. Beyond entrenched competition, Vitacress had no

brand presence in Portugal and chose not to advertise for the launch. In short, the

package appearing on market shelves would be consumers’ fi rst introduction to

both the company and ...