
26
A Designer’s Research Manual
Job no: 8041CTP Title: RP_Designer Research Manual Client: PRO-VISION PTE
Scn:
#
175 Size: 171.45(w)254(h)mm Co: MAC J M12 INDESIGN CS
Dept: DTP D/O: 16.05.06(Job no: 000000 D/O:00.00.06 Co: CM0)
26
TEXT
Job no: 80
Scn:
#
175
Dept: DTP
Ethnography is a research strategy, created by
anthropologists, that focuses on the link between
human behaviors and culture. Ethnographers strive
to understand and separate the emic perspective
(pronounced ee-mik) from the etic perspective
(pronounced eh-t ik). Emic investigations defi ne
cultural phenomena through the perspective of the
community under study. For example, to develo