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A Designer’s Research Manual
PROJECT:
Election Design:
Models for Improvement
CLIENT:
Design for Democracy
INTENDED AUDIENCE:
election offi cials, election-
related manufacturers and
printers, public offi cials, design
educators and students,
professional designers, voters
CREDITS:
Design for Democracy:
Marcia Lausen and Elizabeth
Tunstall, Ph.D. (For a complete
list of contributors, visit the
Design for Democracy website at
designfordemocracy.org)
AN UNFRAMED PROBLEM
After the closely contested U.S. presidential election of 2000, leaders of the
American Institute of Graphic Arts (AIGA) sought to improve ballot design. The
AIGA established the De ...