February 2009
Intermediate to advanced
192 pages
6h 29m
English
Content preview from A Designer's Research Manual
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137
Chapter Four: Case Studies
PROJECT:
Ace Rebranding and Marketing
Materials
CLIENT:
Ace Express Pallets
INTENDED AUDIENCE:
manufacturing, distribution,
and wholesale companies that
require a fast, effi cient overnight
distribution service within the
thirty-two counties of Ireland
CREDITS:
Dara Creative
NEW BUSINESS, NEW OPPORTUNITY
Dara Creative of Dublin, Ireland, had to rebrand and build a marketing program for
Ace Express Pallets, an overnight nationwide distribution service. This service was
the fi rst of its kind in Ireland, so the branding and collateral had to identify Ace
Express Pallets as an innovative market leader. The branding had t
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