February 2009
Intermediate to advanced
192 pages
6h 29m
English
Content preview from A Designer's Research Manual
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167
Chapter Four: Case Studies
PROJECT:
A Guide to Georgetown Law Center
CLIENT:
Georgetown Law Center
INTENDED AUDIENCE:
accepted students who have
not yet made the decision
whether to attend
CREDITS:
KINETIK, Inc.; Design: Jeff Fabian,
Sam Shelton, Beth Clawson,
Beverley Hunter, Jenny Skillman,
Brad Ireland, Jackie Ratsch,
Scott Rier; Photography: Mark
Finkenstaedt, Washington, D.C.
INSPIRING A NEW CLASS
To attract the fi nest students available, the Georgetown Law Center engaged
KINETIK, Inc., to create a guide to the center for prospective students. This “yield
piece” differs from a traditional viewbook. Georgetown’s viewbook goes to anyone
inquiring ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.