February 2009
Intermediate to advanced
192 pages
6h 29m
English
Content preview from A Designer's Research Manual
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160
A Designer’s Research Manual
C
PROJECT:
Killington Ski Resort Rebrand
CLIENT:
American Skiing Company (ASC)
INTENDED AUDIENCE:
ASC corporate staff, Killington
staff, East Coast skiers and
Killington clientele
CREDITS:
Sterling Brands, creative director,
Marcus Hewitt; design directors,
Stephanie Krompier, Dan Walter;
planning directors, Jonathan Lee,
Mike Bainbridge
STAYING ON TOP
American Skiing Company’s (ASC) Killington ski resort had long been considered
one of the East Coast’s best skiing destinations, but the brand was losing its leading
cachet. ASC brought in Sterling Brands to create an identity that captured the unique
personality and es ...
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