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Chapter Four: Case Studies
PROJECT:
The Art Institute of Chicago
website
CLIENT:
The Art Institute of Chicago
INTENDED AUDIENCE:
museum visitors, museum
members, educators, the
general public
CREDITS:
Studio Blue; Art Direction:
Cheryl Towler Weese and Kathy
Fredrickson; Design: Tammy Baird;
Information architecture: Matt
Simpson; Programming: Tiffany
Farriss and George D. Demet,
Palantir.net
ART FOR EVERYONE
After years of benignly neglecting its website, the Art Institute of Chicago contracted
Studio Blue to develop a redesign that would accurately portray the museum as
one of the world’s fi nest. This initiative came about because of a change ...