February 2009
Intermediate to advanced
192 pages
6h 29m
English
Content preview from A Designer's Research Manual
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142
A Designer’s Research Manual
C
PROJECT:
World Trade Centers
Association global positioning
and branding update
CLIENT:
World Trade Centers Association
INTENDED AUDIENCE:
primary, local WTC leadership;
secondary, international business/
world trade community
CREDITS:
creative director, Christopher
Liechty; art director, Jeff Johnson;
designers, Hiedi Blackwelder, Nick
Redd, David Dick, Jane Clayson
DEFINING A BRAND
The World Trade Centers Association (WTCA) called on Meyer & Liechty, Inc., an
American fi rm specializing in cross-cultural design, to revitalize their brand. The
designers set to work, building a strategy to refocus messaging and bring ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.