February 2009
Intermediate to advanced
192 pages
6h 29m
English
Content preview from A Designer's Research Manual
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178
A Designer’s Research Manual
C
PROJECT:
Activmobs: increasing activity in
older people
CLIENT:
public benefi t
INTENDED AUDIENCE:
overweight community members
CREDITS:
Design Council RED Unit with Kent
County Council and the residents
of Park Wood
A GROWING PROBLEM
Poor diets and sedentary lifestyles are contributing to a healthcare crisis in the
United Kingdom. Recognizing the need for change, the Design Council’s RED Unit
began several projects to encourage preventative action by the general public. RED
created Activmobs to fi ght obesity and its health risks by encouraging physical
activity in citizens of Kent County.
People Drive the Solution
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