February 2009
Intermediate to advanced
192 pages
6h 29m
English
Content preview from A Designer's Research Manual
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41
Chapter One: An Overview of Research in Graphic Design
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Job no: 8041CTP
Title: RP_Designer Research Manual Client: PRO-VISION PTE
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175 Size: 171.45(w)254(h)mm Co: MAC J M12 INDESIGN CS
Dept: DTP D/O: 16.05.06(Job no: 000000 D/O:00.00.06 Co: CM0)
TEXT
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When are they used?
Focus groups can be formative or summative
depending on the nature of the design problem that
they are addressing. This research tactic can be used
to collect new information before a project starts, or
at key points during an iterative creative process to
get feedback from potential users in order to refi ne
prototypes (more on iterative design on page 54). As
summative e ...
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