February 2009
Intermediate to advanced
192 pages
6h 29m
English
Content preview from A Designer's Research Manual
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120
A Designer’s Research Manual
C
PROJECT:
O’Neil Identity
CLIENT:
O’Neil Printing
INTENDED AUDIENCE:
internal clients, print buyers
(designers, corporate print
buyers, corporations)
CREDITS:
copy, concept and design by
Rule29
PRELIMINARY INVESTIGATION
O’Neil Printing, a service bureau with almost a century of experience, needed
to reconnect with its client base. It also needed to tailor its own internal
communications, enabling employees to project the O’Neil brand clearly to
an external audience. Rule29, a Chicago-based design fi rm, was engaged to
provide solutions. The Rule29 team conducted research to better understand
the client’s personalit
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.