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A Designer’s Research Manual
Job no: 8041CTP Title: RP_Designer Research Manual Client: PRO-VISION PTE
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175 Size: 171.45(w)254(h)mm Co: MAC J M12 INDESIGN CS
Dept: DTP D/O: 16.05.06(Job no: 000000 D/O:00.00.06 Co: CM0)
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TEXT
Job no: 80
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Dept: DTP
What are they?
Personas are fabricated archetypes, or models, of end
users. Personas identify user motivations, expectations,
and goals. Think of a persona as a singular icon
representative of an entire group. Conjecture regarding
the persona’s reaction in a variety of situations can help
designers identify common needs.
In communication design, personas are most
commonly associated w ...