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A Designer’s Research Manual
PROJECT:
HOW magazine Redesign
CLIENT:
F&W Publications and HOW
magazine
INTENDED AUDIENCE:
designers
CREDITS:
a collaborative project between
HOW in-house designer Tricia
Bateman, the HOW editorial
staff, and design by DJ Stout and
Erin Mayes, Pentagram Design,
Austin, Texas
A VERY TOUGH CROWD
Maintaining a fresh look is critical for HOW magazine, a publication aimed squarely
at graphic designers. So when the staff decided it was time for a redesign, they had
to develop a plan that would lead to both a creative and a practical solution. They
quickly realized this sizable undertaking required research that would prov ...