February 2009
Intermediate to advanced
192 pages
6h 29m
English
Content preview from A Designer's Research Manual
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Job no: 8041CTP Title: RP_Designer Research Manual Client: PRO-VISION PTE
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TEXT
Glossary
Benchmark Testing The act of making comparisons
to a pre-established standard against which other
iterations are evaluated.
Color Psychology The study of the affect colors have
on human behavior.
Competitor Analysis The process of evaluating the
strengths and weaknesses of an organization’s competitors.
Competitor Profi ling The establishment of
personas for corporations, which helps to identify
motivations, goals, and possibly the acti ...
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