The worksheet here will help you organize information about your local competitors. This is a good exercise for any app developer, to have a running list of features in competing apps. A completed worksheet will provide you with the following benefits:
• Gain a greater understanding of your competitors.
• Understand your competitors’ key messages and how you might revise yours if needed.
• Identify areas of competitor strengths and weaknesses so you can more fully target your message and marketing campaigns.
• Compare pricing to help you understand where you fit in the local consumer’s mind.
Complete the worksheet presented in Table A.1 to assist in highlighting the areas to focus on in sizing up your competition—such ...