September 2010
Beginner to intermediate
304 pages
7h 27m
English
Content preview from Android™ Apps Marketing: Secrets to Selling Your Android App
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Index
A
ad space, exchanging, 265
ads
free apps, 195-198
promoting from ads within other apps, 259
advertising
apps, 95-96
AdMob, 96-97
Mobclix, 97
Quattro Wireless, 97
online advertising, 98-99
targeted, 258-259
allocating marketing funds, 231
Amazon, cross-selling, 214
measuring app interface patterns, 222
privacy and, 225-227
tracking app sales, 220
tracking app’s location, 220-221
tracking app’s usage, 221
tracking specific app events, 221-222
vendors
Flurry and Pinch Media, 222-223
Mobclix, 223-225
Android apps, companies and, 275-276
Android Market, 11-12
Big Win apps, 12-14
advantages/disadvantages, 18
Google, 12
No Win, 16-18
number of apps, 10
optimizing copy, 182-183
search results, 40
showcasing ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.