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Android™ Apps Marketing: Secrets to Selling Your Android App by Jeffrey Hughes

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Index

A

ad space, exchanging, 265

AdMob, 95-97, 196

ads

free apps, 195-198

promoting from ads within other apps, 259

advertising

apps, 95-96

AdMob, 96-97

Mobclix, 97

Quattro Wireless, 97

online advertising, 98-99

targeted, 258-259

allocating marketing funds, 231

Amazon, cross-selling, 214

analytics, 219-220, 259

measuring app interface patterns, 222

privacy and, 225-227

tracking app sales, 220

tracking app’s location, 220-221

tracking app’s usage, 221

tracking specific app events, 221-222

vendors

Flurry and Pinch Media, 222-223

Mobclix, 223-225

Android apps, companies and, 275-276

Android Market, 11-12

Big Win apps, 12-14

advantages/disadvantages, 18

Google, 12

No Win, 16-18

number of apps, 10

optimizing copy, 182-183

search results, 40

showcasing ...

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