September 2010
Beginner to intermediate
304 pages
7h 27m
English
Content preview from Android™ Apps Marketing: Secrets to Selling Your Android App
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3. Identifying Your App’s Unique Value
In this chapter you will learn the criteria and steps required to develop a unique selling proposition, including details on understanding your application’s unique qualities, strengths, weaknesses, and competitive selling points. Working through these steps will provide you a messaging platform that you will use through all of your marketing programs.
What is really meant by marketing? To many developers, marketing typically means two things: advertising and selling. However, marketing is really much more. Marketing is the process by which you convert a prospect into a buying customer. In its most basic progression, your potential buyer first learns that you understand his needs and that you have a solution ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.