September 2010
Beginner to intermediate
304 pages
7h 27m
English
Content preview from Android™ Apps Marketing: Secrets to Selling Your Android App
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
2. What Makes for a Winning App?
Everyone is searching for ideas to build the next winning Android app. Although there is no single formula for building a successful-selling Android app, a number of things can and must be done to achieve success. Without covering the basics, your app is likely to languish on the Android Market with minimal sales. Some very good apps have been posted to the Android Market that have not sold as well as they should have, and this is usually because not much marketing has been applied to the project. Unless you stage a large event to launch your app and get it started with strong momentum, or your app gets featured on the home page of the Android Market, you may find yourself in this situation.
Keep in mind that ...
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