No credit card required
Part I: Your Marketing Message
Part II: Delivering Your Message
Part III: Pricing Your Android App
Part IV: Implement a Marketing Plan/Launch Your App
I. Your Marketing Message
1. Your Android App Marketing Strategy: Grand Slam or Base Hits?
We’ve Seen This Before
The Big Win—Grand Slam
The Steady Win—Base Hits
The No Win—Strikeout
Benefits/Drawbacks of the Big Win and Steady Win Strategies
2. What Makes for a Winning App?
Build Something Unique
Deliver New Features
Tie Your App into Trends and News
Tie Your App into Seasons and Holidays
Tie Your App to Part of a Wider Solution
App Created from Other Platforms
3. Identifying Your App’s Unique Value
The Four Questions
Who Are Your Competitors? ...