September 2010
Beginner to intermediate
304 pages
7h 27m
English
Content preview from Android™ Apps Marketing: Secrets to Selling Your Android App
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Table of Contents
Part I: Your Marketing Message
Part II: Delivering Your Message
Part III: Pricing Your Android App
Part IV: Implement a Marketing Plan/Launch Your App
1. Your Android App Marketing Strategy: Grand Slam or Base Hits?
Benefits/Drawbacks of the Big Win and Steady Win Strategies
2. What Makes for a Winning App?
Tie Your App into Trends and News
Tie Your App into Seasons and Holidays
Tie Your App to Part of a Wider Solution
App Created from Other Platforms
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