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Android™ Apps Marketing: Secrets to Selling Your Android App by Jeffrey Hughes

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17. Using Android Analytics

Don’t let the word analytics scare you off. From an Android marketing perspective, being able to gather information about how your buyers are using your apps is extremely helpful to making adjustments to your marketing plan. Marketing is a dynamic activity. You’ll find that some strategies work better to market your app than others. Analytics data helps you make better decisions about what’s working and what’s not for your particular circumstances.

In this chapter we will explore the basics of using analytics and how these tools can help you improve your apps and target your sales more closely. Analytics makes use of simple code that you insert into your Android application to collect information about your users’ ...

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