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Android™ Apps Marketing: Secrets to Selling Your Android App by Jeffrey Hughes

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15. The App Pricing Rollercoaster

In this chapter we will take a look at the various tactics that can be used when adjusting your app price. Pricing adjustments can make a difference in how many copies of your app are sold. However, many times these pricing adjustments are temporary and lose their impact after a few days. So, you will want to adjust prices carefully and monitor the impact to your sales before making a permanent price adjustment.

The average price of an Android app at the time of this writing is $3.13. The average price of a game app is between $1.30 and $2.60. The question that many developers often have once they’ve posted their app to the Android Market is when should they adjust their pricing? How long should you wait before ...

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