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Android™ Apps Marketing: Secrets to Selling Your Android App by Jeffrey Hughes

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19. Components of an App Marketing Plan

A marketing plan is your personal roadmap of how you intend to make your app produce a profit once it’s released on the Android Market. An Android app marketing plan has some basic components that you should attempt to include in your plan. Not all of these components may apply to your plan based on the type of Android app you are developing. A game app, for example, may have fewer components to its plan than a personal finance app, for example.

Your marketing plan can be simple or extensive, depending on your audience (for example, venture funding or angel investors). If the audience is only you (solo developer), the plan can be quite simple—a couple of pages perhaps. If you are a small firm with a few ...

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