Book description
A new edition of one of the flagship books for CAE preparation
The ASAE Handbook of Professional Practices in Association Management covers the core functions of association management at a high but practical level, making it a go-to resource for professionals who are leading and managing membership organizations and those preparing for the Certified Association Executive (CAE) credential. Now in its third edition, this core text in the ASAE association literature offers practical, experience-based insights, strategies, and techniques for managing every aspect of an association or membership organization.
Organized into 35 chapters and presenting information based on experience and proven research into the skills and knowledge required for successfully managing an organization of any size, this book covers governance and structure, leadership processes, management and administration (including finance and human resources), internal and external relations, programs and services, and much more. This new edition incorporates increased emphasis on the c-level judgment required of Certified Association Executives and CEO-aspirants, as well as more comprehensive coverage of essential functions such as planning.
Covers the range of functions essential to managing an association
Serves as a flagship handbook for CAE prep and is one of only five designated "CAE Core Resources"; new edition is applicable to prep beginning with the May 2015 CAE exam
Information is relevant and applicable to students and professionals alike
Edited by the founding editor of Professional Practices in Association Management and a CAE instructor with more than 30 years of experience in preparing CAEs
Put the experts to work for you with this essential resource—written by association professionals and experts with 300 years of cumulative experience!
Table of contents
- About the ASAE-Wiley Series
- Title Page
- Copyright
- Dedication
- Preface
- Acknowledgments
- Chapter One: A Prescription for a Successful CSE
- Chapter Two: Mission
-
Chapter Three: Management
- Management of Associations Compared with Nonprofits and Corporations
- How Boards Affect Association Management
- The Role of the CSE
- Association Management Models
- Alignment and Execution of Operations with Mission, Goals, and Core Competencies
- Establishing and Managing to Performance Metrics
- Succession Planning to Ensure Continuance of Progress to Goals
- Systems to Promote Innovation, Management to Goals, and Adaptability
- Human Capital Management
- Notes
- The Author
- Chapter Four: Managing the Complex Association Enterprise
- Chapter Five: Business Models and Economic Drivers
- Chapter Six: Identity and Branding
- Chapter Seven: Financial Management
- Chapter Eight: Globalization
- The Planning Continuum
- Chapter Nine: Environmental Scanning and Futures Analysis
- Chapter Ten: Environmental Scanning: A Chief Staff Executive's Perspective
-
Chapter Eleven: Strategic Planning
- What Is Strategic Planning?
- It Is Not Primarily About the Plan, It's About the Planning
- Charter, Mission, and Vision
- Core Values
- Challenges and Opportunities
- The Language of Planning
- Who Does Strategic Planning?
- How Is Strategic Planning Conducted?
- Role of the Facilitator
- Communicating Strategy
- Notes
- The Authors
-
Chapter Twelve: High-Yield Tactical Planning
- Step 1: Setting Goals and Objectives
- Step 2: Situation Analysis and Problem Definition
- Step 3: Identification of Key Audiences
- Step 4: Identification and Development of Vehicles and Tactics
- Step 5: Creating the Tactical Plan: “A Matrix of Opportunities”
- Step 6: Scheduling the Plan
- A Handy Shortcut
- Step 7: Budgeting to the Plan
- Step 8: Evaluation
- The Author
- Chapter Thirteen: Business Planning
- Governance: An Introduction
- Chapter Fourteen: Governance Structures, Process, and Culture
- Chapter Fifteen: Governance Relationships: The CSE and the Board
- Chapter Sixteen: Volunteer Leadership Development
- Chapter Seventeen: Component Relations
- Chapter Eighteen: Membership Recruitment and Retention
- Chapter Nineteen: Standard Setting
- Chapter Twenty: Legal Issues in Association Standard Setting, Certification and Accreditation Programs, and Codes of Ethics
- Chapter Twenty One: Developing and Managing Programs, Products, and Services
-
Chapter Twenty Two: Fundraising and Development
- Five Stages of the Fundraising Cycle
- Essential Considerations
- Role of Technology in Successful Fundraising
- Strategic Planning: Articulating Foundation Goals in the Context of the Whole Organization
- Tactical Strategies and Work Plans
- Implementation of Fundraising Strategy and Campaigns
- Resources
- The Authors
-
Chapter Twenty Three: Meeting and Event Management
- Program Development
- Choosing Your Format
- Budgeting
- Site Selection
- Conducting a Site Inspection
- Contracting
- Specialized Services
- Booking Speakers
- Marketing Your Event
- Exposition Management
- Housing
- Food and Beverage Functions
- Registration
- Security
- Printed Materials
- Leading the Team
- Onsite Management
- Evaluating the Meeting
- Emerging Trends
- Notes
- Resources
- The Authors
- Chapter Twenty Four: Certification Principles
-
Chapter Twenty Five: Affinity Programs
- The Changing Landscape
- Program Types or Categories
- Value Proposition
- Choosing a Program: Guiding Principles and “Must Haves”
- Handling Inquiries
- Structuring the Program
- Responsibilities
- The Association
- The Business
- Marketing
- Drafting the Agreements for the Program
- Ongoing Management and Relationship
- The Future
- Resource
- The Author
-
Chapter Twenty Six: Optimizing Professional Development
- Responding to Change
- What Is Professional Development?
- Motivation to Participate
- Goals of Professional Development Programming
- Key Education Principles for the Non-Educator
- The Basic Building Blocks of Education
- Models of Programs, Products, and Services
- A Few Notes on Technology
- Organizing the Professional Development Department
- Summary
- Notes
- The Author
- Chapter Twenty Seven: Strategic Leadership
- Chapter Twenty Eight: Diversity and Inclusion
- Chapter Twenty Nine: Human Resource Management
-
Chapter Thirty: Integral Technology Management
- Creating a “Living System” for a Changing Work Environment
- Approaching the Prospect of New or Integrated Technology
- Choosing Future Hardware and Software
- Scanning to Ensure Effective Technology Solutions
- Critical Staffing Questions
- Making the Buying Decision
- Planning for Implementation
- Business Planning for the Project
- The Author
- Chapter Thirty One: Legal Issues
- Chapter Thirty Two: Legal Liability Risk Management
- Chapter Thirty Three: Facility Management
-
Chapter Thirty Four: Building Effective Industry Supplier Partnerships
- The Contract
- Developing the Business Relationship
- Monitoring the Business Relationship
- What If a Business Relationship Is Not Working?
- When Association Members Interact with Your Business Partners
- The Ethics of a Business Relationship
- Current Trends: Are You Getting the Best the Industry Offers?
- Acknowledging Your Business Partners
- Summary
- The Authors
- Chapter Thirty Five: Knowledge Management
- Chapter Thirty Six: Research and Evaluation
-
Chapter Thirty Seven: Government Relations, Public Policy, and Coalition Building
- If You're Not at the Table, You're On the Menu!
- The Role of the Chief Staff Executive in Association Government Relations
- Working with Your Board
- Board and Member Engagement
- The Association Government Relations Team
- The Role of the Association Lobbyist
- Developing Your Advocacy Plan
- Email Action Alerts
- Coalitions
- Section 501(c)(3) Versus Section 501(c)(6) Organizations: Lobbying and Political Activities
- Ethical Considerations of Lobbying
- Lobbying Registration
- Lobbying Disclosure
- Political Action Committees
- Requirements to Starting a PAC
- Working with Your Other Association Staff
- Notes
- The Author
- Chapter Thirty Eight: Marketing and Communications
-
Chapter Thirty Nine: Publishing and Media
- General Guidelines for Media Operations
- Publishing with a Purpose
- Matching Needs and Formats
- Is It Still Relevant?
- Content Development
- Design for Readability
- Staffing and Policy Considerations
- The Business Considerations
- Advertising
- Circulation and Distribution
- Books
- Setting the Price
- A Strong Link
- Notes
- Resources
- The Authors
- Index
- End User License Agreement
Product information
- Title: ASAE Handbook of Professional Practices in Association Management, 3rd Edition
- Author(s):
- Release date: January 2015
- Publisher(s): Jossey-Bass
- ISBN: 9781118775394
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