January 2015
Intermediate to advanced
672 pages
18h 4m
English
book
ASAE Handbook of Professional Practices in Association Management, 3rd Edition
by John B. Cox, Susan S. Radwan
Content preview from ASAE Handbook of Professional Practices in Association Management, 3rd Edition
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Chapter TwelveHigh-Yield Tactical Planning
John B. Cox, FASAE, CAE
It is all well and good—and critically important—to do environmental scanning, strategic planning, and business planning, but the fruits of those exercises will go unrealized if execution is poor. That's where the discipline of tactical planning comes in.
Except in entirely volunteer-run associations, tactical planning is a staff function. The chief staff executive leads the staff, and those staff members who think like chief staff executives, who focus on the issues of greatest strategic import, are those who distinguish themselves by understanding and playing a part in the CSE's most preoccupying concern: how to turn the vision of the association's leadership into reality, ...
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