January 2015
Intermediate to advanced
672 pages
18h 4m
English
book
ASAE Handbook of Professional Practices in Association Management, 3rd Edition
by John B. Cox, Susan S. Radwan
Content preview from ASAE Handbook of Professional Practices in Association Management, 3rd Edition
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Chapter TwoMission
Kerry C. Stackpole, FASAE, CAE
Mission is the pathway to the hearts and minds of your membership, donors, customers, stakeholders, and the public. Done well, a mission statement illuminates and reflects their values and aspirations. Without those aspirations, your organization is just another business enterprise, jockeying for revenues from a fickle marketplace defined by measures of lesser means and values.
Don't misunderstand. Believing in dynamic capitalism, revenue generation, and spirited entrepreneurship are noble causes. Believing that making money is the core purpose of not-for-profit organizations confuses their essential role of serving, instead of selling. If this is confusing, or seemingly at conflict with your ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.