January 2015
Intermediate to advanced
672 pages
18h 4m
English
book
ASAE Handbook of Professional Practices in Association Management, 3rd Edition
by John B. Cox, Susan S. Radwan
Content preview from ASAE Handbook of Professional Practices in Association Management, 3rd Edition
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Chapter ElevenStrategic Planning
Robert H. Rich, PhD, CAE
In a recent study, highly successful associations and other nonprofits reported that strategic planning has high impact on overall organizational success.1 These organizations conduct strategic planning as a routine periodic process. Low-success organizations, by contrast, don't think strategic planning is as important.
Strategic planning is both a powerful tool and a much-maligned symptom of industrial-age management practices. How can both of these be true? It comes down to definitions. When done well, strategic planning
- Aligns the association from top to bottom
- Is agile and responsive to the latest external trends
- Focuses limited resources on the most important outcomes
- Represents ...
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