January 2015
Intermediate to advanced
672 pages
18h 4m
English
book
ASAE Handbook of Professional Practices in Association Management, 3rd Edition
by John B. Cox, Susan S. Radwan
Content preview from ASAE Handbook of Professional Practices in Association Management, 3rd Edition
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Chapter EighteenMembership Recruitment and Retention
Jay L. Karen, CAE
Associations by their very nature are membership organizations, designed to serve and represent the interests and needs of a section of our society, such as a trade, profession, industry, hobby, cause, and so on. So it is often the case that “membership” is the hub of the organizational wheel, for example, the membership department (if there is one), membership staff, membership volunteers, membership programs, membership communications, and so on. Those who work in membership often feel acutely responsible for the success of the organization because so much is centered in membership. If membership numbers are good, it must mean the association is doing well; they must ...
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