January 2015
Intermediate to advanced
672 pages
18h 4m
English
book
ASAE Handbook of Professional Practices in Association Management, 3rd Edition
by John B. Cox, Susan S. Radwan
Content preview from ASAE Handbook of Professional Practices in Association Management, 3rd Edition
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The Planning Continuum
Susan S. Radwan, SMP, ARM, CAE
Strategic planning isn't what it used to be. It has evolved from the ponderous exercise every five years that resulted mostly in a weekend away from work and a nicely bound plan on the shelf. While retreats can indeed be of value in allowing time for focused leadership thinking, modern strategic planning is an essential step in strategic management, establishing the foundation upon which tactical and business planning and evaluation rest. It engages the staff and membership, along with other stakeholders, in consideration of their association and how it should work to serve them. It forces the leadership to make the important choices about what is important to do and, at a high level, about ...
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