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Brilliant Persuasion by Stephen C. Young

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Embedded commands and suggestions

What are embedded commands?

I am delighted to present one of the most powerful persuasion techniques in existence. However, before we reveal how embedded commands are used, let’s first determine what they are.

Embedded commands are suggestions made up of single words, such as: go, buy, like, stop; and short phrases when said in a particular fashion that communicate messages directly to the subconscious minds of others.

Why we use embedded commands

The reason we introduce embedded commands into sales conversation is to place ideas about our product or service or suggest actions we want our prospect to undertake or think about, in a way that ...

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