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Brilliant Persuasion by Stephen C. Young

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Motivational direction

No doubt you have often heard others say, or maybe at some point you have said, ‘He/she just isn’t talking my language’. Imagine the negative implications of a prospect or client thinking this following or during an important meeting with you. Not a pleasant thought, is it? Reflect on those occasions when you believe you have made a brilliant presentation and were not awarded the project or sold your product. What if, no matter how excellently you presented your product/service, your language let you down?

Most sales professionals are entirely unaware of the conscious and unconscious significance of the words they use and the impact, directly ...

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