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Brilliant Persuasion by Stephen C. Young

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Persuasive questioning technique

If you Google ‘questioning technique’, over 32 million results will invade your screen. If you funnel down and search for ‘questioning methodology appropriate for sales professionals’, you will discover a further 18 million plus articles. Apparently, a lot is written about this very popular area of persuasion. The crucial questions most people ask that I would like you to mull over as you read further are:

  • What is important to you about being able to ask persuasive questions?
  • What is the single, most significant advantage that being able to ask compelling, persuasive questions will make to you, personally?

While pondering over those questions, ...

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