In the previous chapter, we examined the relationship between market orientation for the new companies from the normative point of view by using previous research and lessons derived from the market examples. In this chapter, we will also look at how to become a market-oriented organization. Additionally, the traditional and market-oriented organizational structures will be compared.
A Company Case
FedEx Ranks Number One in Customer Satisfaction Among Express Delivery Companies For 12th Consecutive Year
MEMPHIS, Tenn., June 08, 2009—FedEx Corp. (NYSE: FDX) today ranked number one in customer satisfaction in Express Delivery industry and also the first among 81 companies whose customers ...