Market Orientation in International Markets
In Chapter 8, we discussed the consequences of market orientation. In this context, the effect of market orientation on organizational performance, firm innovativeness, and employees were explained. In this chapter, we will look at market orientation in international markets. Export market orientation will be explained. Additionally, we will look at the relationship between market orientation and niche marketing. The relationship between market orientation and information technology will also be examined in this chapter.
A Company Case
FXCM Recognized Again as Top Broker by Traders in the US
Investment Trends’ April 2012 United States Foreign Exchange Report Names FXCM Number One in Overall ...
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