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Evolution of Marketing Concept into Market Orientation—A Historical Perspective
Foundations and Implications of Market Orientation as a Philosophy, Method, or Strategy
Market Orientation Strategy as an Application of Relationship Marketing
How to Become a Market-Oriented Organization
The Antecedents of Market Orientation
Implanting Market Orientation in Organizations
Measurement of Market Orientation
Consequences of Market Orientation Effect on Organizational Performance
Market Orientation in International Markets
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