Aiken, M., & Hage, J. (1968). Organizational independence and intra-organizational structure. American Sociological Review 33, 912–930.
Anderson, P., & Chambers, T. (1985). A reward measurement model of organizational buying behaviour. Journal of Marketing 49(2), 7–23.
Arndt, J. (1979). Toward a concept of domesticated market. Journal of Marketing 43(Fall), 69–75.
Atuahene-Gima, K. (1996). Market orientation and innovation. Journal of Business Research 35(2), 93–103.
Barksdale, C. H., & Darden, B. (1971). Marketers’ attitudes toward the marketing concept. Journal of Marketing 35, 29–36
Bennet, J. K., & O’Brien, M. J. (1994). The building blocks of the learning organisation. Training 41–49.
Bennett, R. (2005). Factors encouraging ...
Get Customer-Oriented Marketing Strategy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
