March 2013
Beginner
174 pages
4h 19m
English
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Chapter Summary
In this chapter, we discussed market orientation in international markets. Determining the construct of market orientation in international marketing is important. Dalgic hypothesized the following market orientation characteristics in international marketing by providing literature support:32
• “The greater the ability of a firm to generate organization-wide market intelligence, the greater the organization’s ability to become market oriented in international marketing.
• The greater the firm’s ability to disseminate market intelligence/information across departments, the greater the market orientation of the organization in international markets.
• The greater the organization’s responsiveness to market intelligence/information, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.