March 2013
Beginner
174 pages
4h 19m
English
Content preview from Customer-Oriented Marketing Strategy
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Introduction
1.Dalgic (1994).
Chapter 1
1.Berkowitz, Kerin, and Rudelius (1989).
2.Ferrell and Hartline (2011), p. 51.
3.Keith (1960).
4.Keith (1960), p. 36.
5.Kotler and Armstrong (2012), p. 9.
6.Fullerton (1988), p.108.
7.Mooradian, Matzler, Ring (2012), p. 154.
8.Ford (1922), p.72.
9.Kotler (1998).
10.Miller and Layton (2001).
11.Kotler and Armstrong (2012).
12.Kotler and Armstrong (2012), p. 10.
13.Mullins and Walker (2010), p.38.
14. McCarthy and Perreault, (1987), p. 27.
15.Keith (1960).
16.Kotler and Armstrong (2012).
17.Lindgren and Shimp (1996), p. 18.
18.Lamb, Hair, and McDaniel (2011), p. 4.
19.Webster (1988).
20.Kotler and Keller (2012), p.18.
21.Ferrell and Hartline (2011), p. 51.
22.Mooradian, Matzler, and Ring (2012), p. ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.