March 2013
Beginner
174 pages
4h 19m
English
Content preview from Customer-Oriented Marketing StrategyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Interdepartmental Dynamics
The other antecedent of market orientation is interdepartmental dynamics. Interdepartmental dynamics have been defined by Kohli and Jaworski as, “the formal and informal interactions and relationship among organization’s departments.”57 They classified interdepartmental dynamics into two groups namely:
1. Interdepartmental conflict
2. Interdepartmental connectedness.
Interdepartmental Conflict
Interdepartmental conflict has been examined by some researchers in the literature.58 Levitt emphasized that interdepartmental conflict may be mischievous (harmful) to the implementation of market orientation.59 Interdepartmental conflict also has impact on communication, secrecy, and in-bred competition. As stated by Dutton ...
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