March 2013
Beginner
174 pages
4h 19m
English
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A Guideline for Implanting Market Orientation
A guideline for implanting market orientation has been suggested by Dalgic that are follows:3
• “Put the CEO and the top management team in charge of the process.
• Ensure that the reason for change toward market orientation is clearly communicated to every individual in the firm by every means of communication.
• Create an internal environment for consultation and feedback.
• Take time to finish the total change process including the feedback stage.
• Involve employees and give them freedom to work out the change for their own functional areas.
• Provide training in new values, work methods, and customer understanding and service quality improvement.
• Acknowledge and reward the successful employees.” ...
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