March 2013
Beginner
174 pages
4h 19m
English
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Chapter Summary
In the early 1950s the marketing concept was used to explain the customer-satisfying organizations and their characteristics. This concept keeps the customer at the center of all its activities and the company’s actions take place around the customer. By doing so companies produce goods and services if they are sure that those goods or services could be sold. Otherwise, they will not be successful at the market place. The marketing concept in time has been closely associated with the concept of market orientation.
Marketing management wants to design strategies that will build profitable relationships with target customers. There are five alternative concepts that will guide marketing management. These concepts are (1) the ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.