January 2009
Beginner
206 pages
2h 42m
English
Content preview from eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
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Chapter 1. Anatomy of a Search Engine
The Difference Between Organic and Paid Searches and Where You Should Focus Your Time and Resources.
In this chapter, you will learn:
How a search engine operates.
The definition of sponsored ads and organic searches and the differences between them.
Which search engines you should focus on.
Before we delve into how to win the search engine game, let's first go over the basics of what search engines are, how they work, and who the major players are.
Search engines are tools that inventory content on the Web based on criteria that the searcher is looking for. That content can be in the form of a web page, video, picture, or other online resource. When search engines evaluate a web page, they may take into account many aspects, including the domain name (also known as the web site address), the web site's content and its meta tags. Meta tags are content you create specifically for search engines to help them decipher what your web site is about and where to place your site in their search results. Meta tags are located in the source code (programming language) of your web site. The components that make up your meta tags will be discussed in detail later in this book.
To view any web site's meta tags, you just need to look in the source code of that web site. To do this in Internet Explorer, simply click on "View" from the top navigation bar and then click ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.