eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

INTRODUCTION

Background

So what do a plumber, author, psychotherapist, and steel-drum player all have in common? They each knew that the Internet was the key to unlocking more customers for their business but they didn't have the slightest idea how to do it or where to begin. The only thing they were sure of is that they didn't have a lot of time or money to spend in finding the answer. And every single one has since been transformed from a self-proclaimed computer novice into a full-fledged Internet Marketing Superhero!

Each of these individuals has developed an Internet marketing skill set so powerful that they can compete for Internet traffic with any business—no matter how big or small. They no longer feel daunted by the vast landscape of the Internet and know just enough to be an effective and powerful Internet marketer.

You, too, will don the red cape and nerdy glasses once you've finished this book. (Please send me your photo!) All it takes is an open mind and some good, ol'-fashioned enthusiasm to put these techniques to use.

And I promise that you don't need to be a computer whiz in order to successfully market your business online. Anyone can do this, and I'm a true testament to that. Back in high school, my computer science teacher generously gave me a C-minus, one point above failing, and left me with the advice that it's better to be lucky than good. Thanks, Mr. Dunkin!