January 2009
Beginner
206 pages
2h 42m
English
Content preview from eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
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Chapter 17. WEB SITE USABILITY
Turn your web site into a dynamic sales and marketing machine.
In this chapter, you will learn:
Why web site design and usability is critical if you want your web site surfers to become paying customers.
The 23 key elements to measure the usability of your web site.
Recommendations on how to make your web site attractive and user friendly.
You've done it! By learning how to win the search engine game and create a powerful web presence, you've set yourself up for a dramatic increase in web site traffic.
The final step is to make sure your web site is in perfect form and ready to receive all this new traffic. Your objective is to deliver a clear message to your users and have them act on whatever your desired result might be.
The challenge with many web sites is that the web designer built the site for you, as you are their customer. They didn't take into account the importance of meeting the needs of your customer. For this reason, some sites look attractive, but lack important content that your users are searching for. Others convey the perfect message, but that message is lost by too many images or pictures that dominate the site.
While you hire a web site designer because of his or her expertise in designing a site, this person most likely isn't knowledgeable about your business. He or she won't know the types of users coming to your site nor, certainly, the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.